Notes on websites that actually work.
Practical thoughts on design, conversions and growing your business online. No fluff, just things that help.
Why your business needs a website
Over 80% of consumers research online before they buy. If a customer who has never heard of you can't find you, you're not losing to a better product, you're losing to a better web presence. Here's why every business needs a site, and what one actually does for you.
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Why do websites cost so much?
You asked for a quote and nearly fell out of your chair. Here's the honest breakdown of where the money really goes, and what you should actually pay.
Your competitors have a website. Do you?
97% of consumers look online to find local businesses. While you weigh the decision, your competitors are already capturing the customers searching for what you offer.
First impressions are made online now
Users form an opinion about your site in 50 milliseconds, faster than a blink. Here's why your website is your storefront, and how design becomes credibility.
How a website generates leads while you work
Referrals are passive and unpredictable. A well-built website is an always-on lead engine you actually control, bringing the right people in around the clock.
What Google actually looks for in your website
SEO is not a mystery, it's a system. The practical framework behind what Google really rewards: relevance, authority, experience, content depth and technical foundations.
The business case for a website: by the numbers
The ROI of a website in concrete numbers: search behavior, conversion rates, load times and a simple framework to project your return before you invest.
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